Dealers are missing crucial information in almost one third of their customer aftersales records, according to new research by Marketing Delivery.
Only one in 10 dealers are using Facebook advertising, despite it being the only way they can reach a large proportion of its users that don’t like ‘brand’ pages.
Research conducted by Marketing Delivery suggests that 64% of customers marked as ‘lost’ by dealership sales teams might still be awaiting contact.
Ridgeway Group has been rolling out a data driven marketing programme designed to help it increase sales.
The biggest obstacle car dealers have to overcome is acquiring and inputting accurate and up-to-date data, according to Marketing Delivery managing director Jeremy Evans.
Cambria Automobiles, Swansway Group and Marketing Delivery will all provide their tips on multi-channel marketing at this year’s AM Digital Dealer Conference.
