HR Owen is implementing a new electronic customer relationship management (eCRM) and digital remarketing campaign to boost sales of new and used cars and to enhance retention of aftersales customers.
Marketing Delivery data has revealed that UK motor retailers are capturing marketing consents for fewer customers following GDPR.
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Exhibitors, guest speakers and suppliers are preparing to meet over 1,000 visitors at the Automotive Management Live car retail expo on November 8, 2018.
The new WLTP rules enforced from September 1 mean that many dealers are still facing significant supply issues for new car model ranges.
Car dealers could retain more than 60% of customers for MOT and service work if they send timely reminders, according to Marketing Delivery survey.
Over 60% of motorists say they are more likely to book their MoT or service with a dealer that offers timely reminders of due dates, according to Marketing Delivery research.
Car dealers interested in how digital technology will change motor retail will be in their element at Automotive Management Live 2018. It has masterclasses focused on websites, video, social media marketing, lead management, live chat, online vehicle sales and customer reviews.
This short film from Marketing Delivery looks at how car dealerships can effectively promote their businesses using social media like Facebook and Twitter.
Dealers are securing consent for future marketing contact for nine out of 10 new customer sales enquiries, according to Marketing Delivery.
Franchised dealers hold inaccurate or incomplete records for 30% of their customers, according to Marketing Delivery research.
Every digital marketer has a list of what car dealers should and should not do on social media. AM assembles the most common advice
Dealers that make mistakes with their customers information risk losing their business, according to new research by Marketing Delivery.
Marketing Delivery MD Jeremy Evans explains what dealers can do about their data protection concerns
Facebook is the most important social media channel for dealers to engage with customers, according to new research by Marketing Delivery.
Marketing Delivery created a new app to record customer enquiries via Facebook and issue prompt and appropriate automated responses.
Leads that are logged by franchised dealerships as lost or dead are actually active sales leads, according to new research.
More than a third of car dealership customer records are lacking vital contact details according to research carried out by Marketing Delivery during Q2.
Social media is gaining in prominence as a way in which car buyers and service customers make their purchase decisions.
The Institute of the Motor Industry (IMI) and ITN Productions have teamed-up to launch a news and current affairs-style programme.
