Sandown Group has secured more than £135,000 of additional workshop revenues over a six-month period by proactively engaging with lapsed aftersales customers.
Marketing Delivery crowned best automotive digital marketer
Marketing Delivery and Sandown Mercedes-Benz will deliver a special presentation at AM Live about how agency and EVs will bring fresh opportunities for retailers.
HR Owen has integrated Marketing Delivery’s VoiceBox software with Salesforce following a successful pilot.
Marketing Delivery has appointed Jackie Cook to lead development of its data-focused campaigns, products and services.
Swansway Group director Peter Smyth has revealed that the AM100 car retail group has committed £5 million to upgrade its IT systems after admitting he was “frightened to death” of the threat of a cyberattack.
78% of younger drivers (aged 18 to 24) would welcome contact from a workshop between services to check if deferred work needs to be carried out.
JCT600 head of marketing Charlotte Murray has joined Marketing Delivery as its new commercial director.
The Sandown Group has achieved a 222% increase in the number of leads marked as ‘lost’ by staff that are subsequently converted to a sale.
Marketing Delivery have urged dealers to combine MOT and vehicle service alerts to help maximise aftersales conversions.
Retailers need to maintain the digital momentum they had accelerated during the pandemic to avoid potential lost sales at a time when the market is constricting, Marketing Delivery managing director Jeremy Evans will advise attendees at the 2022 Automotive Management Live show.
Consumers are purchasing new cars within five days of making a first enquiry, according to Marketing Delivery.
Car retailers will be offered insight and advice to help them score success from September’s new seasonal spike in MOT volumes.
The Rybrook Group has increased its sales conversions by adopting a suite of digital marketing tools from Marketing Delivery.
Accurate customer data has always been important, but the COVID-19 pandemic has created a problem that could be losing service departments tens of thousands of pounds of potential profits each quarter.
Car buyers have sped-up their purchasing process to cut the time from making an initial enquiry to completing a purchase from 16 to six days, according to Marketing Delivery.
As the new car market declines and EV ownership becomes more widespread, dealer groups are increasingly turning their attention to older vehicles to keep workshops full.
Even the traditionally slender margins that car dealerships make on new and used car sales once all the overheads have been factored in, aftersales is key to profitability.
