The Peter Cooper Motor Group has launched a new logo that was designed by one of its employees as part of a charity competition, to celebrate years of trading.
Online car marketplace heycar has expanded its marketing efforts with three new broadcast sponsorships.
The intentions of the Government in relation to the environment and the UK's switch to elelctric vehicles (EV) have certainly become a lot clearer.
Car manufacturers are looking at model rationalisations, reduced trims and increased co-operations in a bid to comply with clear air targets. Tom Seymour reports...
Forced by the COVID-19 pandemic to adapt to changing restrictions including showroom closures and shifting sales online, most dealers have unlocked new ways of working, many of which will be here to stay.
It’s fair to say the past 12 months have been challenging for the car retail sector.
Consumer uncertainty is the main hurdle to the car retail sector’s revival after showroom doors reopen on April 12, according to industry leaders.
Lexus has signed up for 18 months as the exclusive channel sponsor of Sky Arts, the UK’s only dedicated TV channel for the arts, to extend its reach to affluent customers.
Car buyers turning to televised sports during COVID-19 ‘Lockdown 3’ look set to continue to be a prime target for retailers, with Cazoo, heycar and Vanarama all securing new football-related marketing opportunities.
Following the cinch platform's re-launch as an online car retail rival to the likes of Cazoo and carzam, AM Magazine's Tom Sharpe sat down with retail director, Jason Cranswick, to learn more about its new direction.
The new programme is designed to help dealers optimise their communications with customers, colleagues and the media.
Hendy Group has partnered with Dorset-based former football manager turned pundit Harry Redknapp, naming him as a brand ambassador for its Land Rover dealerships.
What Car? has launched a new national marketing campaign to promote its online new car buying platform on Absolute Radio.
Auto Trader is investing in a multi-million pound advertising campaign that is set to launch on Boxing Day.
Autodata has launched Service Advisor, a tool to help support front-of-house staff quoting and estimating for customers.
Bodyshop management system firm InSyPro has been acquired by Solera, in the latest deal to expand the supplier of automotive risk and asset management data and software.
Some car retailers are feeling the pressure as manufacturers demand they to get their digital houses in order to take advantage of any market recovery ahead of what is expected to be a tough Q4, according to delegates at AM’s first virtual round table (held before 'Lockdown 2').
Icon is a much over-used word in our modern world. Things that have only existed a few years are described as iconic, without having had the time to cement their place in their particular pantheon.
As part of AM's regular '10 minutes with...' automotive retail supplier interview series, Tom Seymour, discussed 2020's rapid shift towards online car retail and what the future might hold with Silver Bullet managing director, Cameron Wade.
BCA has been met with a backlash from car dealers following its decision to relaunch its cinch marketing platform as an online car retailer perceived to be in direct competition with its traditional remarketing customers.
