A new partnership between automotive media business Autovia and car sales site Heycar is being described as "a perfect fit" to get more buyers into used cars.
Car retailers must ‘constantly turn the dials’ of their marketing strategy to avoid being over-reliant on a single provider, maximise conversion and minimise cost-per-sale, the AM News Show has been told.
Volvo Car UK has followed its recent launch of direct-to-consumer online used car sales with the launch of Volvo Fleet and Business Online following a successful pilot scheme.
The role of the car dealership’s business manager is evolving – and digitalisation is playing its part in that change.
Isuzu dealers across the UK will be actively involved with the pick-up brand’s new sponsorship of The FA Trophy and The FA Vase.
New car buyers are leapfrogging plug-in hybrids (PHEV) in favour of a faster electric vehicle (EV) switch as soaring fuel prices and manufacturing constraints app to the appeal of zero-emission transport.
Has the online used car retail bubble burst or have the UK’s established car retailers’ disrupted disruptors like Cazoo and Carzam with their ability to evolve and adapt to cater for the digital car buyer?
Mercedes-Benz has revealed a plan to axe up to 20% of its German franchised dealerships and 10% of its global network by 2025 as part of its shift to a direct, agency model retail model.
The used car market has been enjoying stellar growth over the past two years as demand has outstripped supply; there has been a lack of new vehicle availability and more buyers are willing to pay a premium.
With retailers operating in an increasingly challenging used car environment where stock is in short supply and prices are continually adjusting, it has become even more imperative to price used vehicles correctly to both maximise margins and maintain stock turn.
Kia’s 32,199 new car registrations in the first three months of 2022 made it the UK’s best-selling car brand year-to-date – almost 8% ahead of Ford in second place.
In the latest edition of AM industry commentator David Francis pondered how the challenges faced by car manufacturers were shaping the new car registrations rankings as well as their profits.
Dealers are being warned to stop using misleading terms in their adverts, by the Financial Conduct Authority (FCA).
Pendragon has agreed a naming sponsorship deal with British Touring Car Championship (BTCC) team Power Maxed Racing (PMR).
As the car retail sector becomes increasing digital-savvy, AM's Debbie Kirlew took a look at six key areas where strides are being made towards a true omnichannel customer journey.
There are now more avenues for car dealerships to sell their vehicles than ever before but has the part-exchange process truly embraced the transparency of a truly omnichannel customer journey?
Automotive retailers were obliged to accelerate their omnichannel retail plans in response to the COVID-19 pandemic, but another by-product of this development has been the demise of the haggle.
Castrol has launched a new marketing campaign and is offering participating independent workshops the opportunity to win a package of free promotional assets.
Kia registered the biggest increase in ad awareness last month, making it the top performing car maker according to YouGov.
Accurate customer data has always been important, but the COVID-19 pandemic has created a problem that could be losing service departments tens of thousands of pounds of potential profits each quarter.
