Mercedes-Benz has revealed a plan to axe up to 20% of its German franchised dealerships and 10% of its global network by 2025 as part of its shift to a direct, agency model retail model.
Included in strategic announcements made in the German premium brand’s recent Capital Markets Day announcement was news that it aims to transact 80% of European car sales via an agency model and 25% online within three years.
In December Mercedes-Benz reached an agency model agreement with its European retailers which will lead to the new retail framework's introduction in the UK from 2023.
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AM Dealer Recommended 2025
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Significant motor retail industry suppliers have been endorsed by UK automotive retail leaders in our research programme.
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