Personalisation isn’t new but using big data effectively is still proving difficult for many companies. Either there is a wealth of data that is never processed or collection methods are untrustworthy making it unreliable. When data is used properly it can lead to customer loyalty which to most brands is invaluable.
Despite strong vehicle registration numbers, dealers have been struggling to match their 2013 profit comparatives in the first two months of a quarter, with bonuses at the end of the quarter boosting the result.
It is important for dealerships to acknowledge that digital continues to evolve, and they must evolve their strategies accordingly. Even with today’s advances, we still have much unexplored potential in social, the Cloud and artificial intelligence (AI).
Car brands risk losing car buyers in the ‘age of the connected digital device’ - and manufacturers should mirror the fluid behaviour of cars buyers according to new research.
Dealer numbers in Europe have significantly fallen as a consequence of the recession - and to the benefit of manufacturers. But it has been at reduced level to that of car sales over the same time period.
As things stand, it looks as though the first modest rate hike from the Bank will come next summer. We should look for a gradual upward move to around 2.5% in late 2016 or 2017, half the pre-crisis average for Bank rate.
A major new report that can help dealers to target the fleet market more effectively has predicted a year of growth for car and van fleets in 2015.
A sharp reduction in used car trade values has signalled the end of an exceptionally strong run for the market during most of 2014.
BCA is warning of the likelihood of rising prices for 4x4 vehicles amid warnings of a severe winter.
The biggest near term risk to earnings is on used car margins in our view, although growth momentum elsewhere should contain this.
The Financial Conduct Authority has reported that nearly 30% of interim permission holders that had the landing slot of October 1 to December 31, have not yet responded or submitted an application. This period was the first wave to include motor dealers.
Many women drivers are not able to care for their cars properly because they don’t know how to choose a garage or technician they can trust, research released today reveals.
Consumer confidence continues to light a fire under the new car market, with November seeing the 33rd consecutive month of growth with total registrations up 8% on last year to 172,327 units.
Today's autumn statement by the chancellor has been described as an attempt to win votes, with the Government looking to steer a steady course to next year's general election.
Like many sectors, the automotive category has been faced with having to adapt and react to the impact that technological developments have had on customer behaviour.
AM has teamed up with What Car? Connect, the data marketing and insight service, to produce a monthly look at used car sales and target price data.
Social should be a powerful motor of growth in automotive. Consumers use an average of 24 touch points while buying, including direct use of social channels, search, video sites, review sites and forums. But our research shows that brands are often putting their effort in the wrong places, and missing significant opportunities.
The BMW 3 Series has retained its position as the UK’s most reliable company car, while the manufacturer has won back its position at the top of the biggest survey of car reliability in the UK.
The cultural shift among mortgage lenders is on-going as the industry grapples with new regulations which place customers at the top of the agenda, according to Grant Thornton director for banking and mortgages Tony Moroney.
Honda’s franchised dealer and service network once again leads the way for retaining customers for routine servicing in the UK.
