Dealers with a higher proportion of ‘satisfied’ customers are selling cars more quickly.
In-market car buyers are increasingly likely to choose dealers because they are local, according to Judgservice.
JudgeService is urging dealers to increase their digital marketing reach to attract the increasing number of car buyers prepared to travel further to visit showrooms.
Just 10% of UK car buyers plan to embrace a wholly online car retail experience facilitated by click and collect or click and delivery, JudgeService survey data has revealed.
Used car buyers are taking longer to research their next vehicle and searching more automotive websites as they focus on achieving the ‘best price’ possible, survey data shows.
UK-based holidays, the return of the workplace commute and a continued aversion to public transport due to COVID-19 risks should see car retailers benefit from a continued aftersales boom.
Dealers risk losing out on referrals from new customers who have discovered them online, according to consumer behaviour research from JudgeService.
Register for an April 6 AM Motor Retail Review with Neil Addley of JudgeService, Ben Archer of Arbury Motor Group, Daksh Gupta of Marshall Motor Group and Philip Nothard of Cox Automotive
The number of car buyers visiting dealerships that are less than five miles from their home has risen by 65% since the Coronavirus pandemic lockdown started.
It would be more than premature to talk about a “return to normal”.
The AA, eBay Motor Group and JudgeService are among the latest suppliers to cut fees and offer free services in a bid to help the car retail sector through the COVID-19 coronavirus outbreak.
Customer insight firm JudgeService has expanded its team with the appointment of a new Personal Home Page (PHP) developer and data support administrator.
Car buyers are two-and-a-half times as likely to purchase a car of they have been introduced to a car dealerships manager during their visit to a showroom, JudgeService has revealed.
JudgeService has encouraged dealers to invest in their online platforms, as new research reveals 50.54% of sales for car dealerships come through online referrals.
Advertisement feature from JudgeService Raving fans buy cars faster
New research has shown that Infiniti has come out top in a survey assessing how far customers will travel to buy a car, while Jeep Ford and Fiat came lowest.
JudgeService has launched Micro Reviews, a new real-time review product allowing car buyers to post online feedback about their customer experience in franchised dealerships.
Businesses with strong star-ratings, raving reviews and robust online visibility have profited and reduced their marketing costs, grow their prospects and establish a more powerful marketing strategy.
GForces will aim to help retailers improve their service through transparent customer feedback with the help of a new partnership with review platform JudgeService.
Customer review company JudgeService will reveal what it takes to create a loyal customer who also acts as an advocate to your business.
