Hyundai Motor UK
VIDEO: Controversial Hyundai pronunciation TV ad accelerates brand awareness
A controversial Hyundai advertising campaign which gives customers a ‘ticking-off’ over their mispronunciation of the Korean carmaker’s name has accelerated its brand awareness ahead of key rivals.
Manufacturer insight
9 Feb
Hyundai commits £11.4bn to subscriptions and mobility-led connected car future
Hyundai Motor Group plans to invest £11.4bn in a new global software centre and research and development (R&D) headquarters by 2030 as it targets a new era defined by pioneering connected car technologies.
Manufacturer insight
12 Oct
Hyundai boss points to improved profits despite poor NFDA dealer survey rating
Hyundai believes the relationship with its franchised dealer network is improving on the back of strengthening profits, despite a below par showing in the latest National Franchised Dealers Association (NFDA) dealer attitude survey.
Manufacturer insight
8 Mar