Hyundai boss points to improved profits despite poor NFDA dealer survey rating

Hyundai believes the relationship with its franchised dealer network is improving on the back of strengthening profits, despite a below par showing in the latest National Franchised Dealers Association (NFDA) dealer attitude survey.

In the overall average score table, Hyundai was ranked one place off the bottom, with a 4.7-out-of-10 rating from dealers that was around half the mark of table topper Lexus’s 9.3 and almost two points lower than the sector average.

Hyundai UK managing director Ashley Andrew, speaking exclusively to AM, said: “We have re-engineered our business and have built momentum in 2021. Our Vision 2025 strategy is to exceed 100,000 volume and more than 4% market share. Our order take is currently 2,500 per week, which is above our business plan.”