Northamptonshire-based dealer management system developer and website provider Dragon2000 has been sold to France-based Lacour Group.
Dragon2000 has warned dealers and their customers against being targeted with phishing and email scams as problems increase.
Dragon2000 has launched integration with MotorSpecs for its Dragon DMS users.
Dragon2000 has announced that dealers have sold two million cars, completed six million services and charged for 13.3 million service labour hours through DragonDMS.
Dragon2000 has partnered with Codeweavers to offer an “industry-first” finance integration into the firm’s dealer management system, DragonDMS.
We are hearing more and more from dealers how effective Facebook is becoming in generating enquiries and sales - in some cases deposits have been taken within only a few hours of a vehicle offer being posted.
Dealers are being urged to make their websites mobile responsive in advance of Google’s new Mobile First index.
Dragon2000 now integrates Experian AutoCheck within its DMS software to offer dealers provenance checks.
Dealers whose websites go without SSL certificates will have their rankings penalised by Google, Dragon2000 has warned.
Dragon2000 has warned that technology allowing for voice searches could see dealers adapting their website content.
Dealers can easily take steps to protect themselves from cyber attack, with some of the safeguards being as simple as updating operating systems.
Sending good quality walk around sales and health check videos could improve customer relations and profits.
Neglecting to answer inbound calls can lose potential customers lead to bad customer reviews and damage a dealer’s reputation, claims Dragon2000.
Video walkarounds and presentations of cars are a more effective sales tool than email marketing.
More than one in 10 dealership staff are logging into more than 11 systems daily – with a massive 93% saying they spend more than two hours a day in front of a screen.
If dealers optimise their websites with these key SEO elements, they can make their sites more accessible.
Too many dealers handle bad reviews inappropriately, resulting in a damaged reputation and loss of potential customers.
Consistent customer experience is the key to rebuilding trust among disillusioned customers, according to Dragon 2000.
Whether you are a large franchised dealership or a smaller independent garage, you probably have a DMS and/or Enquiry Management System (EMS) in place.
