Digital Marketing
Electric revolution: a fifth of car dealers claim they will never sell EVs
Electric vehicles (EV) look set to reshape the UK’s car retail sector in the years ahead, with a fifth of dealers telling Auto Trader that they will never sell purely battery-powered zero-emission vehicles.
Trade Centre Group radio advert banned over ‘misleading’ £20 car finance offer
A Trade Centre Group radio advert which claimed that the retailer was offering “hundreds of cars” for sale with finance repayments of £20-per-week has been banned by the Advertising Standards Agency (ASA).
Consumer awareness hurdle faces emerging EV brands Fisker, NIO and Lynk & Co
Consumer awareness has emerged as a key hurdle for emerging electric vehicle (EV) brands including Fisker, NIO, and Lynk & Co ahead of their UK market launches, according to new What Car? research.
AM News Show: car retailers must ‘constantly turn the dials’ to maximise marketing
Car retailers must ‘constantly turn the dials’ of their marketing strategy to avoid being over-reliant on a single provider, maximise conversion and minimise cost-per-sale, the AM News Show has been told.