Consumer awareness hurdle faces emerging EV brands Fisker, NIO and Lynk & Co

Consumer awareness has emerged as a key hurdle for emerging electric vehicle (EV) brands including Fisker, NIO, and Lynk & Co ahead of their UK market launches, according to new What Car? research.

The consumer automotive title surveyed 821 in-market car buyers and found that just 10% had any knowledge of the three brands which could form part of their considerations lists in the months and years to come.

More than half (56%) had not heard of a wider list of brands, including Faraday Future, Fisker, Lucid, Polestar, Rivian, and WM.