Arnold Clark is offering customers incentives including JBL speakers, Nandos voucers and cinema tickets to get them behicnd the wheel of new or delivery-mileage cars for a test drive.
Morgan Motor Company will look to attract new customers to its 15-strong dealer network as the iconic British sports car manufacturer hosts its inaugural National Morgan Dealer Open Day.
Car dealers could forge tie-ins with SMEs to help their employees switch out of older diesel vehicles if a proposal made by a specialist in employee and consumer engagement is heeded.
HR Owen sold two cars packed with over £30,000-worth of champagne after partnering with prestige champagne brand Armand de Brignac for an intimate tasting session.
