Dealers can now monitor online consumer interactions with vehicles in real time, thanks to a new tool introduced by iVendi.
As automotive retailing becomes a more omnichannel experience, it’s important that businesses consider how their methods of communication address the needs and expectations of individual customers.
Despite our changing habits as consumers, as we embrace digital channels, many of us still want to experience a face-to-face interaction for that moment when we sign on the dotted line for a new car.
GardX has rebranded and relaunched its AD-Vantage range of digital consumer journey tool as Fuel Digital and is poised to make a new AI lead management platform available to customers.
Niall Fitzgerald, a former CEO of Unilever, once said, “Data makes your briefcase heavy. Insight makes you rich.” It’s an approach that will guide the rapid advancement of online automotive retail.
Used car buyers are taking longer to research their next vehicle and searching more automotive websites as they focus on achieving the ‘best price’ possible, survey data shows.
Almost two-thirds (59%) of potential car buyers are more likely to remain in contact with a dealer that emails them with details of stock that matches their initial enquiry, according to a new study by Marketing Delivery.
We have a date. There is an end in sight. Lockdown 3 trading for car dealers will end on April 12.
As the motor retail sector emerges nervously from lockdown, dealers are reporting that the shift towards a digitally-led sales model for new and used cars is progressing far more quickly than many might have imagined even just a few months ago.
New data from dealers across the UK shows a strong recovery in the first week in June as lockdown begins to lift, according to Dealerweb.
Much of the car retail conversation through the COVID-19 coronavirus lockdown period has focused on online selling.
Car retailers are still working to address an “underlying demand that needs to be served”, according to lead management specialist Dealerweb – with 500 car sold by its clients last week alone.
Almost a fifth of car buyers are poised to make a purchase as soon as the current COVID-19 coronavirus lockdown is lifted, according to survey data published by What Car?.
Car retailers are continuing to respond to customer enquiries despite the coronavirus-prompted closure of showroom across the UK, data published by Dealerweb has revealed.
Car retailers are being urged to embrace social media to engage with car buyers who are taking to the Facebook during the COVID-19 coronavirus lockdown – sparking an 80% rise in online posts.
iVendi claims that retailers can shed new light on car and van buying behaviour with technology that allows it to track customer journeys across various website visits.
The number of car buyers purchasing a vehicle on their first visit to a dealership has leapt to 40% of all sales, according to figures from lead management company enquiryMAX.
