Outgoing Nissan UK boss Jim Wright has admitted that imposing April margin changes on dealers “was not the right thing to do” and promised better communication with the network in future.
Consistent customer experience is the key to rebuilding trust among disillusioned customers, according to Dragon 2000.
For car dealers to be continuously successful, their customers have to have a satisfying experience at each stage of the sales process – from when they first research a vehicle online, through to when they step into the dealership and drive off after their third service.
Kia Motors’ new customer experience manager has vowed to strengthen the brand’s partnership with dealers and help them to deliver “an industry-leading customer experience”.
Bristol Street Motors Ford Cheltenham has been named as a winner of Ford’s 2015 Chairman’s Award.
Renault’s franchised dealers soared to the top of the customer satisfaction charts with a strong showing from 38,000 surveyed customers in the annual Driver Power dealer chart.
Consultancy Capgemini has launched a new service, AutomotiveConnect for Retailers.
Clive Brook Volvo put a selection of the Swedish brands vehicles to the test on a tough off-road course in Yorkshire – and invited 100 customers along for the ride.
Following a trip to this year’s annual NADA convention in Las Vegas, chief executive of The Lead Agency, which owns CarKeys.co.uk, Anton Hanley saw how the need for face-to-face interactions in the car buying process is even more limited than in the UK.
Peter Watts, Motors.co.uk director of dealer insight, is offering tips for retailers over Winter season.
Volvo’s car service network is the most satisfying in the UK, according to the latest JD Power 2015 UK Customer Service Index Study.
The customer journey and experience will be the next competitive battlefield for the industry.
Motor retail still needs to combat consumer perception. Auto Trader study found deal negotiations and salesperson pressure were the top pain points for buyers.
