A third of all customer records currently held by UK franchised dealerships are inaccurate or incomplete, potentially preventing them from exploiting a surge of MOT and service work.
Car buyers interest in electric vehicles (EVs) peaked following disruptive protests by environmental activists Extinction Rebellion in London last month.
As innovations go, it’s hard to match the impact of Henry Ford’s development of the assembly line in 1913.
Automotive executives believe that 30% to 50% of car dealerships will be closed by 2030, according to KPMG’s Global Automotive Executive Survey 2019.
David Morton, sales and solutions director at Arvato UK & Ireland, explains how car retailers and manufacturers can take advantage of the wealth of data available to them to deliver a seamless and proactive customer experience.
Car dealers should remind their staff that a breach of customer data protection legislation could result in a prison term, Dragon 2000 has said.
CitNOW has achieved ISO 27001 certification for its information security management system (ISMS), showing a commitment to secure data.
Ford, Tesla, Toyota and Volkswagen were among a number of high-profile manufacturers whose sensitive data was ‘accidentally’ shared online.
Dealers are securing consent for future marketing contact for nine out of 10 new customer sales enquiries, according to Marketing Delivery.
Many business advisors and leading automotive consultancy firms have fundamentally misguided thousands of car dealerships across the UK, with regards to GDPR.
GDPR has been putting the frighteners on virtually every business in the UK for the past 12 months and with D-day finally on the horizon, there’s no escaping the panic any time soon.
If you ask the average consumer about car insurance, it’s very possible the answer will include an audible huff of frustration, followed by an expression of exasperation.
Franchised dealers hold inaccurate or incomplete records for 30% of their customers, according to Marketing Delivery research.
Close Brothers Motor Finance has issued its top five tips to help car dealers achieve GDPR compliance after identifying a need for a quick and easy guide to the new legislation.
AM is hosting a free webinar this morning which will help car dealers deliver a positive answer to the question ‘Are you GDPR ready?’ in association with eDynamix.
Dealers that make mistakes with their customers information risk losing their business, according to new research by Marketing Delivery.
The UK automotive industry is faced with the most significant period of disruption in its history.
Santander Consumer Finance has introduced a new Propensity Modelling tool which it claims will help dealers improve their finance renewal rates.
Cox Automotive is set to host a series of webinars and Santander Consumer Finance will take to the road with its GDPR Inform & Explain Roadshows as car dealers are offered more ways to get up-to-speed with the new data regulations.
One of the “leading data protection practitioners in Europe” Ardi Kolah will take to the stage as a keynote speaker at AM’s GDPR conference.
