Car buyers’ brand loyalty is “vaporising” in a “pressure cooker” of high demand and stalled new vehicle supplies causing lengthy delivery times, new research shows.
GardX has rebranded and relaunched its AD-Vantage range of digital consumer journey tool as Fuel Digital and is poised to make a new AI lead management platform available to customers.
As the new car market declines and EV ownership becomes more widespread, dealer groups are increasingly turning their attention to older vehicles to keep workshops full.
Even the traditionally slender margins that car dealerships make on new and used car sales once all the overheads have been factored in, aftersales is key to profitability.
The automotive industry is evolving rapidly, with the connected vehicles market increasingly being seen as a major growth area.
We Buy Any Car has been fined £200,000 by the Information Commissioner's Office after sending 191 million emails and 3.6 million “nuisance texts”.
Car retailers are being urged to refocus their online marketing efforts as Google prepares to update its policies on customer data – removing cookies and making customer behaviour harder to track.
New research shared with AM has revealed that 75% of car buyers do not want any kind of monitoring device in their car, despite an acceleration of manufacturer’s efforts to exploit ‘surveillance capitalism’ through connected cars.
Volkswagen has set-out its plan to leverage profitability from data as it focuses on a future of autonomous electric vehicles (EV) with its new Accelerate brand strategy.
A new whitepaper report published by Capgemini has determined that an agency model for franchised car retail, vehicle subscriptions and monetised customer data are now core elements of a sustainable automotive sector.
As we entered lockdown back in March, many dealers would have feared the worst for 2020 but a strong bounce back in both new and used sales through the summer will have gone some way to mitigating the impact of the pandemic.
A data breach at Sandicliffe Motor Group could affect “thousands” of staff and customers of the AM100 car retailer, according to a legal firm.
Many dealerships and independent service centres were finding it hard to make a profit long before the COVID-19 pandemic hit, due to their low margin, high volume operating models.
Like most retailers, the automotive industry has been heavily impacted by COVID-19.
The arrival of the connected car, with its incredibly valuable dataset, will see OEMs encroach on the retailer’s patch even more, but dealers are unlikely to give ground lightly.
Results from the latest LeasePlan Mobility Monitor have revealed that car data privacy is a top concern for UK drivers.
Car retailers could better exploit a “concerning” trend which has seen over 11 million motorists driving illegally with a lapsed MOT certificate by highlighting the potential risks and penalties.
Car retailers are missing out on the chance to “turbocharge” their aftersales operations due to poor customer data, according to Marketing Delivery.
An accident repair centre worker who stole customer data from a previous employer has been ordered to pay £33,500 eight months after an Information Commissioner’s Office (ICO) led prosecution saw him jailed for six months.
A third of all customer records currently held by UK franchised dealerships are inaccurate or incomplete, potentially preventing them from exploiting a surge of MOT and service work.
