A new survey has revealed that a third of car buyers exceeded their budget in order to include add-ons and optional extras.
Car dealers do not yet offer the slick efficiency of Amazon and Apple.
Hybrid vehicles could be the right choice for the majority of UK motorists, according to data from What Car’s What Fuel tool.
Live chat can extend a car dealer’s ‘opening hours’, better qualify prospects and increase customer satisfaction, but it takes hard work
More UK car dealer groups are trialling product geniuses, higher basic pay or lower bonuses.
AM looks at some best-practice examples of web design from inside and outside the motor retail industry.
David Wild, Domino’s Pizza Group chief executive, said it is in carmakers’ interests to treat franchisees well, but dealers still need to be aware of disruptors
The current car ownership model is ‘irrational’ and driverless cars will become a reality, but there are plenty of opportunities for the dealers.
When it comes to knocking a dealer down on price, most car buyers would rather avoid the hassle.
Stock market flotations offer huge opportunities, but retailers need to make sure they are prepared, Superdry's Chas Howes told the AM Executive Breakfast Club.
The internet gives dealers far fewer chances to woo a customer, but in-depth knowledge and flexible service can help the test drive to redress the balance.
As more of the customer purchase journey moves online, the physical handover of the vehicle may be your sales staff’s best chance to make a lasting impression.
Car dealers chasing new customers, whether private buyers or companies, need specialist knowledge, targeted marketing and an active digital presence.
Product innovation and expansion into new areas are stimulating growth in the industry – and bringing consumers back into dealerships in the process.
Car-buyers increasingly expect a seamless online-to-showroom experience, including the opportunity to organise finance options.
The 30-day forecourt warranty is dead: now drivers demand long-term, clear protection.
With increasing pressure to keep track of potential customers in a changing market, agencies are now playing a part for dealers and manufacturers.
Most car brands offer at least one alternative fuel model, but dealers need to learn to sell them differently to traditional vehicles.
Easy-to-shoot, high-quality videos are vying with professionally taken photos as a method of engaging customers.
Online reviews give your business the opportunity to promote its areas of excellence and to fix any areas where customers find it lacking.
