With its newest ad, BMW is trying to appeal to a target audience that is outside its core customer range of social climbers.
Love it or hate it, there’s no denying this 7-series was a clean break from its conservative predecessor.
Lancashire BMW dealer group, Bowker, has scored a double hit with two of its BMW approved bodyshops after picking up full marks in audits.
US firm Group 1 Automotive has bought Chandlers Garage Holdings Ltd, comprising three BMW/Mini dealerships in the south east of England.
Graham Robinson, product manager 3-series saloon/touring, told AM: “The 335d will attract new people to BMW, purely on performance.”
BMW is the past master of spinning a wide range of different bodystyles from a single model family.
The BMW Group and DaimlerChrysler will develop hybrid technology for rear-wheel drive premium segment cars as part of a new partnership agreement.
Peugeot’s engine development and production tie-up with BMW could result in an ultra high performance 207 model in 2008.
Lexus is no longer the choice for people who have fallen out with their Mercedes or BMW dealer. It’s rapidly becoming an aspirational purchase.
The BMW National Dealer Council was due to meet with the manufacturer this week to lobby for better margins and more input into BMW’s sales policies.
Andy Pennell has been named BMW Estimator of the Year at the manufacturer’s annual bodyshop of the year awards.
Bill Glover has been presented with a ‘long service’ award after spending 21 years with Blue Bell BMW in Winslow.
The BMW Group started the new year with a slight sales increase of 0.5% to 94,276 units.
BMW’s runaway success story, the premium Mini hatchback, will be joined by a new sister model in early 2008. This new estate version has welcome extra space for bodies and bags.
Bedfordia Motor Holdings has bought a third BMW dealership. It has acquired the £44m turnover Sewell dealership at Bishop’s Stortford, near Stansted airport in Hertfordshire.
Stephen James, the BMW/Mini retail group, has opened a PDI centre next to its Enfield showroom to handle all preparation work for its four dealerships.
This top-of-the-range convertible has an engine management system that is capable of 200million calculations per second, offers the driver the choice of 11 gear change options, can change gear in 50milliseconds, has 279 possible combinations of driving modes, has found a cure for all cancers and can end world poverty.
The BMW Group increased its revenue by 5% to €48,999 million (£32,308m) in 2006 compared to €47,767m (£31,496m) in 2005.
The German domination of the premium part of the market –Audi, BMW, Mercedes-Benz and Porsche – seems to be stronger than ever. Can they ever be attacked in Europe?
Park’s of Hamilton, the £250m turnover multi-franchise group, has paid an undisclosed sum to acquire its second BMW/Mini dealership.
