Benfield Motor Group has opened its new Ford dealership in Sunderland following a £5.8 million investment.
Moving its website and digital marketing in-house has transformed Benfield Motor Group’s online presence, according to group digital sales and marketing manager Mark King.
Newcastle-based Benfield Motor Group has secured a £40m funding package led by Royal Bank of Scotland Corporate & Institutional Banking (RBS CIB) and supported by Barclays Bank to support a company-wide three-year capital investment programme.
Benfield Motor Group is the highest placed privately owned car dealer in the latest Sunday Times Grant Thornton Top Track 250.
The North East’s largest motor group, Benfield, has continued its programme of capital investment with the opening of a new-look £800,000 Kia showroom and service centre on Railway Street, Newcastle.
Benfield Motor Group has announced that Mark Squires has resumed the role of chief executive to replace Nigel McMinn who is joining Lookers.
Benfield Motor Group has taken on its first Chrysler and Jeep franchise.
Benfield Motor Group and chartered accountants and tax advisers, UNW, have teamed up to launch a car benefit scheme for North East employers and businesses throughout the UK.
Benfield managing director Nigel McMinn has been promoted to chief executive, effective this month.
Benfield Motor Group has appointed Gerard Murray as its new group finance director.
Benfield Motor Group is considering closing its loss making Wetherby Ford site.
North East-based dealer group Benfield Motors saw pre-tax profits fall from £6 million to £3.6m last year but chief executive Mark Squires is still upbeat about the results.
Benfield Motor Group has added Maserati to its brand portfolio in the North East marking its first venture into prestige marques.
Benfield Motor Group’s chairman John Squires OBE has been awarded with a Lifetime Achievement Award for his outstanding achievements in the motor industry and contributions to charity and worthy causes.
Renault has launched its new Fluence Z.E electric vehicle saloon to dealers that will be selling the car at an event in the north east.
Benfield Motor Group will build a new £5 million Ford dealership in Sunderland following its acquisition of the present Jennings Ford passenger car franchise.
Benfield Motor Group chairman John Squires and Ken Searle, business manager at the group have reached 50 years of service at the company within a few days of each other.
A 12-month pilot with several major AM100 dealer groups has led to the launch of a dedicated used car customer satisfaction index service.
This is an excerpt from the speech by Mark King, group digital sales and marketing manager at Benfield Motor Group at the AM Used Car Market Conference 2011 on incorporating social media into your digital dealer strategy.
Benfield Motor Group has taken over Audi franchisee Colebrook and Burgess in a deal which will add £140m turnover to its business.
