Despite the continuing strength of registrations, Land Rover’s franchise is in quite a transition, as JLR adopts a market area representation strategy.
Kia’s target is 80,000 registrations for 2015 and with more than 50,000 units registered by September, it seems well along the path to success.
Jeep's steadily expanding dealer network is driving strong sales growth as part of its ambition to break through 20,000 units in the next few years.
Jaguar has aspirations for 50,000 registrations a year by 2018 and is transforming its dealer network in preparation.
Infiniti is focusing on company car drivers in an attempt to push its annual registrations past the 1,000 mark by the end of 2015.
Hyundai's short-term target is for 100,000 annual registrations, but in the longer term it aims to be among the top five car manufacturers in the UK.
Honda is preparing for take-off after several difficult years of low product availability and unfavourable exchange rates.
Ford's leadership of the UK market leadership looks secure for some time yet, with 326,643 registrations in 2014 and up more than 2% so far in 2015.
Fiat is closing in on 3% market share with a strategy of building new products within its successful 500 brand.
Citroën is battling to keep its share of the UK’s new car market above the 3.5% mark in a highly competitive industry.
Franchisee satisfaction has declined at BMW, but in the context of the total market it remains strong.
Bentley’s 18-strong UK franchised network managed to increase the brand’s registrations by almost 20% in 2014.
Audi enjoyed registrations growth of nearly 12% in 2014, cementing its place as the most popular premium brand.
Fresh investments have funded an update of Aston Martin's product range, which the luxury car brand hopes will improve on its 864 UK registrations in 2014.
