Review
Rotherham-based DC Cook was one of the first dealer groups to commit to online motor retailing. Its website, developed in-house by three designers plus IT director Simon Gleadhall, is integrated with the Kerridge dealer management system.
Sales of more than £3m have been achieved to date, thanks in part to links with services such as AutoLocate, AutoTrader, Car Source, Exchange & Mart and Autohit.
Visitor traffic, which rose to around 3,500 a week, has increased to 50,000 since DC Cook entered into partnership with Totalise to offer unofficial imports. These generate about 200 e-mails a day from sales prospects, of which 13-17% are converted into orders.
The site is an object lesson in practical design: each page is kept deliberately simple to enable quick access.
Prospective buyers can select new or used cars. Users can choose a new car online by make and model, or specification and features.
This information, from Carspecs.com, is updated every day. The trade-in valuation is an unusual facility. Prospective customers who enter details of part-exchange vehicles are given a guaranteed trade-in value, provided all information is accurate.
The services icon enables customers to book a service, MOT or arrange repairs.
A map reveals all DC Cook dealerships by clicking on different UK regions. There are also links to the DC Cook Scooterland site and Yorkshire Leasing, which offers finance.
Factsheet
No information available.
