Executive View: Our jobs are under threat from AI. But not yet.

Artificial Intelligence (AI) is perhaps an emotive subject, but it’s not just a buzzword and certainly not something to ignore. Instead, it’s rapidly reshaping the way visionary business leaders think, according to Johan Sundstrand, CEO and Co-Founder of Phyron.

Traditional business models, once reliant on conventional sales techniques, now need to pivot towards a tech-centric approach. The question isn’t whether AI will impact your business, but rather when and how deeply.

2023 saw us as individuals start to experiment with AI. This year, most businesses will start to embrace its potential, sparking growth and transformation.

Scepticism towards AI is natural, but not utilising its powers means falling behind in a competitive race. In fact, if you’re not using AI to get more out of yourself or the people you employ, then you’re already one step behind your peers. We're not just talking about minor adjustments; we're on a journey towards a seismic shift in how we do things. It’s best to get on board now.

Why should you be an advocate for AI and automation among a sea of sceptics? The answer lies in human behaviour. The current dealership model doesn’t align with modern buying preferences. For over two decades, we've helped hundreds of businesses globally adopt smart marketing tools. This transition to AI is the fastest and most impactful yet.

Why AI is on the side of human nature

People disdain filling out forms. They crave instant answers, not a journey through a sales funnel. They prefer to remain on their chosen platforms, like TikTok or Facebook, without being redirected. They demand personalized experiences tailored to their unique needs. And, as we should all know by now, video content is king - a staggering 82% of social media time is spent watching videos.

AI can take care of all the above. Businesses lagging in these areas are about to get left behind, maybe permanently. AI can eliminate forms, personalise interactions, and guide people through the complex web of choices, from electric vehicles to financing options. Moreover, AI can generate a myriad of real-time videos covering the entire purchasing and after-sales process.

The revolution we've seen in manufacturing with Industry 4.0 is set to ripple through retail, but on a grander scale. In the UK alone, over half the workforce uses computers daily. As digitisation grows, so does the potential for automation. This evolution puts many jobs at risk, but it's not an immediate threat. Instead, those embracing AI now are essentially upskilling themselves, and future-proofing their careers.

Robot, you read my mind

AI models like ChatGPT are more than just ghost writers; they’re constantly learning from human interaction and nuances and their abilities will only increase.

Imagine a scenario where a lifelike AI bot appears on your screen after a Phyron AI video plays on Auto Trader. They ask what you think of the vehicle, and perhaps offer you a deal or suggest similar models that might interest you. The building blocks for such advanced interactions exist - we just need to put them together. AI can read emotions, read facial expressions and, according to Meta, can read the human mind.

The bottom line is that any business that adopts AI in the next 12 months can significantly boost revenue. Emotion-driven video content, combined with hyper-targeted follow-ups, can effectively close sales. This is the power of AI-driven video marketing.