The West Way Nissan dealerships which were acquired by AW Rostamani Group in 2022 are to be rebranded this year, leading to the demise of the West Way brand.

West Way was the trading brand of Aprite, an AM100 dealer group which was owned by Nissan, which the carmaker decided to break up and sell off in 2022 after 25 years of trading.

Individual dealerships were sold to Hendy Group, Glyn Hopkin and Yeomans but the majority of the group, nine dealerships, was bought by AWR Automotive UK, a subsidiary of Dubai-based AW Rostamani.

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