Vertu Motors has opened the first of its new BYD dealerships with Bristol Street Motors Worcester, which is co-located with its Ford showroom.
The new partnership includes a dedicated showroom and technicians for BYD vehicles, complete with a “robotic assistant”, with a shared workshop and service reception with the existing Ford site.
The robotic assistant will greet customers, offer bottles of water and be able to provide introductions to each vehicle and its specifications.
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Spotlight on the customer
In this issue:
What consumers really want - trends and habits dealers must understand to provide the right buying experience
Barriers to EV purchase - many private motorists need extra help before they take the plunge
Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value
Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool
A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.
Read nowAuthor:
Tom Seymour
Freelance writer
Freelance writer for AM, Tom Seymour has been a specialist B2B journalist covering the automotive sector for over 14 years. He started his freelance career in 2015 and currently writes for a variety of automotive, business and technology publications.
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