Vertu Motors opens BYD Worcester showroom

Vertu Motors has opened the first of its new BYD dealerships with Bristol Street Motors Worcester, which is co-located with its Ford showroom.

The new partnership includes a dedicated showroom  and technicians for BYD vehicles, complete with a “robotic assistant”, with a shared workshop and service reception with the existing Ford site.

The robotic assistant will greet customers, offer bottles of water and be able to provide introductions to each vehicle and its specifications.

The robot can autonomously navigate to its charging point or reception area and even entertain with singing and dancing.

The new showroom has created four jobs and Vertu is expecting to increase the number of dedicated staff for the brand as the dealership grows.