Vertu appoints Emma Spedding to head JLR Guiseley dealership

Vertu Motors has appointed Emma Spedding as general manager at its Jaguar Land Rover dealership in Guiseley.

With a15-year career in the automotive industry, Spedding brings a wealth of experience from her progression through various roles in the Volkswagen Audi group.

The Guiseley dealership, located in the White Cross area, offers sales, after-sales, and servicing facilities and employs 55 staff.

Spedding said: “I am delighted to join Vertu Motors Land Rover Guiseley. Everyone has been incredibly welcoming, and it’s been great to get to know my colleagues,” she said.

“Vertu Motors is well-regarded in the industry for its commitment to excellence, professional development, and extensive training opportunities. The focus on professional growth here is truly unmatched.”

“I couldn’t think of a better brand to be working with than Jaguar Land Rover. Every step of a customer’s journey with us is carefully planned. Even the smallest details, like offering fresh cakes and tea, are designed to make our clients feel valued and comfortable. Everything we do aims to deliver the best possible experience, which is only fitting for the high-quality vehicles we represent.”

Leon Caruso, divisional director at Vertu Motors, welcomed Spedding to her new role, stating: “We are thrilled to welcome Emma to the Vertu Jaguar Land Rover Guiseley team. She’s had an impressive career, and I’m pleased she has chosen Vertu for this next major step. Emma’s extensive experience and dedication to customer service align perfectly with our values. We’re confident she will be a great asset to our dealership.”

Pictured: Leon Caruso, divisional director at Vertu Motors and Emma Spedding, general manager at Vertu Jaguar Land Rover Guiseley