Online car buying and selling marketplace carwow has achieved its highest ever used car sale price with a Lamborghini Urus achieving £305,050 at auction.

It is now advertised to retail for £339,950, giving a potential profit margin of £35,000. 

The 2023-plate super-SUV entered the auction with just 1,500 miles on the clock and attracted immediate interest from prospective buyers. A total of 16 dealers ultimately battled it out, pushing the price £95,000 over cap ‘clean’ value to reach a new record sale price on carwow's online auctions. 

The Urus joins a number of other prestige-badged vehicles that have achieved lofty selling prices on carwow this year. This includes a Porsche 911 GT3, which sold for £181,000, and a Bentley Continental GT 6.0 W12, which was secured for £176,500. 

Thousands of quality used vehicles enter the six online auctions that carwow now holds each week, providing retail-ready stock for growing numbers of retailers across the UK. Car buyers can review the condition of vehicles on the platform, make an offer in real-time and buy directly from the seller. 

carwow's CEO, John Veichmanis said: “The phenomenal success of this particular lot is a testament to the strong reputation carwow has built as an auction platform and source of quality used cars."

The latest AM industry special issue

Spotlight on the customer

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What consumers really want - trends and habits dealers must understand to provide the right buying experience

Barriers to EV purchase - many private motorists need extra help before they take the plunge

Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value

Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool

A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.

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