Aird Motors, DM Keith and Proven Motor Company were among the UK's top performing Subaru dealers who collected trophies at the brand's annual conference and awards event.
Subaru UK's National Retailer of the Year winner was the Aird Motors dealership at Beauly in the Scottish Highlands, a franchisee for 35 years. General manager Colin Whitelaw was called onto the stage at Wokefield House in Berkshire to collect the award from Lorraine Bishton, managing director of Subaru UK & Ireland, and the event's celebrity host BBC Sport presenter Jason Mohammad.
It had already won a trophy for regional retailer of the year for Subaru's region one, alongside Keith Price Garage for region two and Jeffries of Bacton for region three.
Lorraine Bishton, managing director of Subaru UK & Ireland, said: "It was great to celebrate the achievements of our retailer network at our annual awards. Aird Motors, our Retailer of the Year, perfectly embodies the spirit of what makes our retail partners exceptional – delivering high-quality, tailored automotive experiences in their local community."
The event recognised outstanding performance across multiple categories, with Proven Motor Company securing the Fleet Dealer of the Year Award, AM100 dealer group DM Keith claiming the Finance Retailer of the Year title, and Geoff Cox Car Sales being acknowledged for Excellence in Customer Service.
Sam Butterworth from Dales Automotive was celebrated as Salesperson of the Year.
Bishton added: "I’m confident that Subaru’s customer-centric retailer approach matters more than ever in today's digital age. We understand that a Subaru isn't just about getting from point A to point B – it's about supporting adventures, protecting families, and delivering confidence in every journey."
The full list of 2024 Subaru UK Awards Winners:
- Retailer of the Year (Overall): Aird Motors Ltd
- Retailer of the Year Region 1: Aird Motors Ltd
- Retailer of the Year Region 2: Keith Price Garage
- Retailer of the Year Region 3: Jeffries of Bacton
- Fleet Dealer of the Year: Proven Motor Company
- Finance Retailer of the Year: DM Keith
- Excellence in Customer Service: Geoff Cox Car Sales Ltd
- Sales Person of the Year: Sam Butterworth (Dales Automotive)
- Sales Retailer of the Year: S & S Services
- Retailer Community Award: Autosales
- Retailer Marketing Award: Keith Price Garage
- Service Technician of the Year: Chris Jewell (Ashburton Motor Works)
- Aftersales Person of the Year: Jade Mason (Drive In Autocentres)
- Aftersales Retailer of the Year: Simpsons of Swindon
- Rising Star Award: Dave Kelleher (Drive In Autocentres)
The 2025 AM Awards entry process has opened.
Take a look at the categories on our AM Awards website, and get working on your entries to impress our judges ahead of the May 1st gala dinner.
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An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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