Toyota GB talented workforce is sharing career stories in the second phase of IMI's digital campaign aimed at shifting perceptions of the automotive sector as a career choice.
Following the success of the initial phase of the ‘There’s More to Motor’ digital campaign, The Institute of the Motor Industry (IMI) is expanding its efforts to improve perceptions of careers in the automotive sector.
Central to this new campaign are diverse ‘real voices’ from Toyota GB, featured in a series of short films available on There's More to Motor - YouTube which highlight the wide range of opportunities available in the automotive industry.
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Author:
Aimee Turner
Deputy editor
AM deputy editor Aimée Turner has been a specialist B2B editor and journalist covering the international transportation sector for more than 20 years.
She has specialised in the significant safety, regulatory, and environmental issues that impact advanced technology businesses in the pursuit of more efficient, safer and sustainable transportation modes.
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