Motors.co.uk has updated its lead management tool, The Eye, to assist “extremely busy” car dealers after it emerged that 22% of calls to dealers go unanswered.

In March 2018, 22% of telephone enquiries went unanswered by Motors.co.uk dealers. In response, the platform said that it has updated The Eye to put “dealers’ needs at the heart”.

Motors.co.uk’s product development manager, Libo Bian, said: "The new updates to The Eye have been made with dealers' needs at the heart of how we improve our services.

"The Eye is still a mobile-friendly, cloud-based solution that allows dealers to check their response wherever they are and we have taken great strides in this recent development to make the experience even more rewarding.

"Our dealers have access to a clear overview of their lead assists so they can analyse their cars' response with just a few clicks."

The Eye stores a record of telephone calls, emails and detailed vehicle views to listings on Motors.co.uk and its network of partner websites.

The user experience has been improved with the introduction of an accessible six-month overview.

Dealers can customise their searches to review response over a specified period and access individual responses, as well as analyse stock performance.

It also has a new invoice module, allowing dealers to create and store invoices with their statements corresponding to the consumer response generated by the Motors.co.uk Network.

Motors.co.uk’s managing director, Phill Jones, said: "Our customers are extremely busy and have many responsibilities to manage while running their dealerships, so it is understandable that some consumer enquiries aren't responded to immediately.

"With The Eye, we help dealers pursue any leads generated through their listings on the Motors.co.uk Network - even the ones they miss during a hectic day on the forecourt.”