CitNOW Group acquires Feasa to optimise software integrations

CitNOW Group has acquired Feasa, a professional consultancy services company, for an undisclosed sum to help streamline software and Salesforce integrations across the business.

Feasa is a dedicated Salesforce automotive software partner in the UK and CitNOW said the acquisition will help to better integrate software solutions for retailers, car manufacturers and their customers.

Working closely with Salesforce, Feasa delivered the first implementation in the UK and Europe of Salesforce’s new Automotive Cloud within months of its launch in October 2022.

The group said the acquisition of Feasa further strengthens CitNOW’s ability to deliver solutions where scalable integration with Salesforce is a strategic priority for retailers.

CitNOW said retailers can often be operating up to 150 different software solutions across their businesses, and the sharing of data and the integration of functionality between these systems can have a major impact on operational efficiency, as well as the consistency and quality of the omnichannel ‘customer journey’.

Geoffrey Page-Morris, CitNOW Group chief executive, said: “This strategic move further expands our professional services offering and strengthens our partnership with Salesforce. 

“We will therefore be better placed to provide dealerships with a streamlined ecosystem of software and applications; it is another step forward in our core aim of making life easier for retailers and driving efficiencies to seamlessly transform every customer moment.”