The importance of gathering, cleansing and managing customer data has only increased with the digitalisation of motor retailing, however some dealers are still getting to grips with the way that technology and inter-connectivity can lessen their burden.
"The technology makes it easier. Rather than give people a load of data back that they have to manually input that can now be done by APIs and automated, so there are easier ways of making data work better now than ever before," Marketing Delivery's chief executive Jeremy Evans told the AM News Show podcast recently, when we met ahead of Automotive Management Live.
Evans said that dealers' digita skills have improved immensely in recent years however the constant evolution of digital marketing means there is always more to understand. He will be joined by Sandown Mercedes-Benz head of marketing and CRM Keith Jackman and Marketing Delivery's commercial director Charlotte Murray at a midday Digital Stream seminar to help inform and inspire AM Live's visitors.
"With some dealer involvement as well, we will be talking about the things that we've been seeing and understanding through the course of the year."
The presentation, How agency is impacting dealer marketing, will be examining some of the changes to marketing that are being driven by the agency model, and how that has impacted the way dealers go to market.
It will provide detailed tips on eCRM sales, aftersales, data cleansing, social media, lead management and customer retention.
View or listen to more AM News Show podcasts here
AM Dealer Recommended 2025
In this issue we present the top perfomers in the 2025 AM Dealer Recommended research.
Significant motor retail industry suppliers have been endorsed by UK automotive retail leaders in our research programme.
We surveyed dealers from our audience to find out who they trust most and rely on for products and services in a variety of critical aspects of their motor retail operations.
Almost 30 companies received sufficient support from AM's dealer audience to become Dealer Recommended this year.
Find out who they are and learn from them how they can problem solve in your business.
Read now
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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