Motors.co.uk has partnered with Trustpilot to integrate user-generated reviews into its platform.

The online review specialist signed a similar deal with Autotrader last year, supporting the growing trend from consumers for reading reviews before making a purchase.

All Trustpilot reviews, both historic and new, left about Motors.co.uk dealers are now integrated into the website.

Phill Jones, managing director of Motors.co.uk, said: “We are committed to making car buying and selling easier. This means providing consumers with more confidence in what they are buying and who they are buying it from, as well as ensuring we help our dealers communicate why people should buy from them.

“Consumers are looking for the right car, from the right seller and social proof in the form of these types of dealer reviews are key to providing confidence to the buyer.

Recent YouGov research commissioned by Trustpilot demonstrated that more than 80% of UK drivers now conduct research for the car purchase online, with a quarter now willing to consider making the entire purchase digitally.

By 2027 it is expected that 20% of all car purchases will take place completely digitally.

Neil Bayton, Partner Director, Trustpilot, added: “As the automotive industry continues to embrace digital commerce we expect online reviews to become an even more important decision making tool in the years ahead.”