Stoneacre acquires Trenton, becomes Nissan's new partner in Grimsby and Hull

AM100 heavyweight Stoneacre Motor Group has become Nissan's new franchise partner in Lincolnshire and East Yorkshire following its acquisition of family-owned Trenton Motor Group.

The acquisition includes several dealerships, notably two Nissan outlets in Grimsby and Hull.

Stoneacre managing director Shaun Foweather said a key focus of this deal will now be to ensure  job security for Trenton Motor Group's employees.

"We are delighted to welcome the Trenton Motor Group team into the Stoneacre family," said Foweather. "This acquisition not only strengthens our market position but also demonstrates our dedication to local economies and communities.

“We are pleased to assure Trenton employees that their jobs are secure, and we look forward to achieving mutual success together."

The addition of the Grimsby and Hull Nissan dealerships is particularly significant, as it marks Stoneacre's renewed partnership with Nissan as a franchise partner.

The company said it is eager to collaborate with Nissan’s senior team to explore new business opportunities in these key regions.

Last year. Trenton completed a £1.1 million refurbishment of its Hull Nissan dealership in Anlaby Road, incorporating Nissan’s latest corporate identity standards.

The previous year, Trenton fully reopened its Nissan Grimsby car showroom on Altyre Way following a £200,000 investment to adopt the Japanese brand’s identity.

Earlier this year, South Yorkshire-based Stoneacre added to its portfolio of Mazda franchises at its Halifax and Dewsbury dealerships, boosting its existing portfolio of Mazda franchises in Newcastle, Gateshead, Doncaster, Harrogate, Hull and Liverpool..