The gap between older and newer cars in terms of average aftersales invoice value continues to widen, according to new analysis from Marketing Delivery.
The marketing agency examined the average invoice value of aftersales work performed by franchised dealers across the UK for cars in different age brackets.
In 2023, the average invoice value was £480 for cars aged six to ten years, compared to £327 for cars under three years old – a 47% difference. This gap has been increasing yearly; it was 45% in 2022 and 34% in 2021.
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Spotlight on the customer
In this issue:
What consumers really want - trends and habits dealers must understand to provide the right buying experience
Barriers to EV purchase - many private motorists need extra help before they take the plunge
Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value
Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool
A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.
Read nowAuthor:
Aimee Turner
Deputy editor
AM deputy editor Aimée Turner has been a specialist B2B editor and journalist covering the international transportation sector for more than 20 years.
She has specialised in the significant safety, regulatory, and environmental issues that impact advanced technology businesses in the pursuit of more efficient, safer and sustainable transportation modes.
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