Renault UK partners with Phyron for AI video tech for used cars

Renault UK has partnered with Phyron to integrate its AI (artificial intelligence) video solutions to help market its approved used vehicles online.

Dealers within the Renault network will now use Phyron’s AI software to automatically generate video content from existing Renew approved used vehicle listings to automatically generate video content, with no manual editing required.

The French brand said the AI technology "ensures consistency, quality and scalability, helping Renault UK streamline its digital marketing efforts across its network".

Matthew Heffy, National used car, residual value and direct supply manager from Renault UK’s approved used car programme Renew said: “With consumers increasingly turning to online platforms for vehicle research and purchases, Renew’s adoption of Phyron’s AI software ensures consistency in our imagery inline with the brand look and feel.

"By providing customers with immersive, automated video content, Renault UK is set to redefine how our approved used vehicles are marketed and sold online."

Johan Sundstrand, chief executive and co-founder of Phyron, said the partnership with Renault represents a major milestone in the company's mission to "revolutionise automotive retail".

He added: "Our AI-powered videos have already transformed how dealers engage with customers online, and we’re excited to help Renault UK elevate its digital presence, drive sales, and enhance the customer journey."

Automated video content and social media marketing campaigns

Phyron’s latest version of its AI powered software can now buy and optimise targeted video advertising campaigns on Meta social media channels, where customers are reporting a 35% increase in sales leads.

The technology takes the manual process of creating videos for each car on a dealership's forecourt and automates it "within minutes".

Phyron’s AI platform creates on average over four million ads per year.

The Sweden-based business, which has its UK office based in Brighton, now works with over 4,000 dealers and partners in 30 different global markets and has also now expanded into the North American market.