City Auction appoints Peterborough dealership chief

City Auction Group has appointed Nicola Hurst as the new head of dealership and EV remarketing at its Peterborough auction site.

Formerly, the UK & IE used cars manager at Tesla Motors, Nicola was responsible for growing the non-Tesla trade-in programme, P&L, process alignment, field training, store interactions, acceptance and attachment levels, disposal routes, auction benchmarking of performance and SLAs. 

Nicola also held the position of remarketing account manager at Onto, where she was responsible for the remarketing of EVs, upon defleet from the 6,000 cars though its EV subscription service. 

In her new role, Nicola will be responsible for leading, overseeing and developing relationships with dealer groups and EV vendors and buyers, which will allow City Auction Group to grow and expand these areas of the business. 

“I am thrilled to be joining City Auction Group, an innovative company that is growing and expanding, with more vendors and buyers joining the business and the diversification with new offerings within the physical, online and in-life logistics business.

“Buyer relationships, research and monitoring of market conditions were a major element of my previous role, and I built a vast knowledge of buyer segmentation during different market conditions. I intend to share my wealth of industry knowledge, energy and drive, to strengthen and grow our remarketing position within the dealer part exchange and electric vehicle domain,” she said.