Renault Group’s Ludovic Troyes is to join vehicle warranty and associated insurance business Opteven as its chief executive in September as part of the business’ growth plans in UK & Ireland.  

Troyes brings more than 30 years of automotive experience in sales and marketing roles from across the UK and overseas which includes being global sales performance director and most recently, managing director of Renault Retail Group in the UK. 

He left that role in May, replaced by Frédéric Maillard.

Troyes said: “I’m joining Opteven at an exciting time where the UK division shows so much growth potential and has the valuable backing of an internationally established group.

"We already have a foothold in both the retail and corporate sectors and will look to continue to build upon these successes and further our growth. We have big plans for UK and Ireland and I’m really looking forward to leading the business in this next exciting phase”.

Martin Quail, chief executive officer, international, said: “We’re thrilled to have Ludovic join Opteven and look forward to this next phase of growth for the company in UK.

"This supports our Highway25 Strategic Plan to double the size of our UK activities in the coming years, in our pursuit to build an international champion with ‘quality’ at our core.  We have had great success so far in UK, but we still have key objectives to achieve.”

He said the business will continue its strategy in UK to improve and modernise the suite of products on offer within the UK market, increase the number of our distribution channels and expand the overall market by offering new products and services to new sectors.

“Sustainable organic growth will be our foundation,” said Quail, “supported by a continued investment in both IT and our highly talented colleagues, but we also expect to explore further acquisitions in the UK.

"We consider ourselves as very different to the traditional operators within the UK, as evidenced by the fact many of our employees are also shareholders, so shareholdings are not reserved only for the group’s Board. We view ourselves very much as one team “.

Opteven bought warranty firm WMS and has recently rebanded it.