Aidan Rooney resumes as CEO of Vehicle Vision

Aidan Rooney has resumed the role of chief executive (CEO) and managing director (MD) at Vehicle Vision, the automotive video software provider he founded in 2012.

The move follows the departure of Steve Dean, who has returned to the the dealer side of the industry as operations director of Norton Way, part of AM100 ranked Marubeni Auto UK.

Dean will remain with Vehicle Vision in a non-executive director role as the business prepares to launch a new product and move into new markets with its Assist video appraisal tool.

“After a record-breaking year in 2022, including a 327% increase in adoption of our Assist product, I’m looking forward to leading Vehicle Vision once again in what promises to be a busy time as we further expand our services to car retailers and OEMs and grow our footprint in the UK and abroad,” Rooney said.

“Over the last five years Steve Dean has made an invaluable contribution to the growth of Vehicle Vision, we wish him every success at Norton Way Group and look forward to continuing working with him in his role as a non-executive director.”

The company said more recently Rooney has been focused on driving the rollout of Vehicle Vision’s new services as product director.

He added: “We’ve always been about our product and will continue to enhance our offering further as a software provider. The business has grown and is stronger than ever with revenue, adoption and the product suite all increasing. Exciting times are ahead.”

In 2021, Audi UK selected Vehicle Vision as the provider for their dealer network aftersales video solution, Audi Cam.

Digital services, such as online video, are improving aftersales conversions for dealers as consumers increasingly choose to interact with retailers using new technology, Vehicle Vision has said.