Former Snows Motor Group and Inchcape marketing director Allen Scott has been recruited by CMe Media for its automotive marketing business, CMe Automotive.
He joins CMe Media founder and chief executive Charisse Smith and former Imperial Cars and Cazoo operations director Neil Smith, in an advisory role, in forming CMe Automotive's senior leadership team.
A specialised agency focused on motor retailers, CMe Automotive assist clients with design, social media and listing management, advertising, website development and optimisation.
"It has been an exciting and rewarding journey since I set-up CMe Media nine years ago. Our portfolio has grown significantly and it’s with relish and excitement that we announce the launch of CMe Automotive," said Charisse Smith.
"We have Allen in place and our new website is coming soon. CMe Automotive is poised to take the UK automotive industry by storm. I am confident that CMe Automotive will establish as a leading agency in the automotive sector.”
Scott was Snows Motor Group's communications and marketing director from 2015 to 2022, and beforehand had spent 23 years with Inchcape culminating in becoming its director of customer marketing.
Neil Smith added: ”Charisse and the team at CMe supported me for seven years at Imperial Cars. In 2022, I joined CMe Media as an advisor to the board. It’s fantastic to see the launch of CMe Automotive as this has been a vision of ours for the last couple of years. With Allen now joining the business, I believe his knowledge and experience gives us the impetus to accelerate as I know we can.”
IScott said he was thrilled to be joining CMe Automotive and achieving even greater success in the UK automotive industry, adding: "With its growing number of clients, increasing turnover, and ambitious goals, CMe Automotive is well-positioned for continued growth and success."
Spotlight on the customer
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An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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