Lawrence Price takes over as chairman of Morgan Motor Company

Lawrence Price has been named as non-executive charman of Morgan Motor Company, replacing Steve Morris who has resigned.

Price is the great grandson of the company’s founder, HFS Morgan, and has long been closely associated with the sportscar maker. He first joined the board as a non-executive director in 2012.

Morris began his career with Morgan as an engineering apprentice in 1983, exactly 40 years ago. He subsequently made his mark in a number of production and engineering roles before becoming operations director in 2004, managing director in 2013, then CEO and finally, executive chairman in April 2022.

Price will work closely with Massimo Fumarola, CEO of Morgan, to continue the successful development of the brand.

He said: “It has been a pleasure to work with Steve since joining the board as a non-executive director in 2012. His impact and importance to Morgan throughout his 40 years has been vast. He has led the business through significant change delivering sustained growth and financial success. These achievements enabled the introduction of new product lines and investment into the facilities, operations and team.

“The founding Morgan family, along with the wider family of customers, suppliers, dealers and employees owe enormous gratitude to Steve, and I know that his presence will be sorely missed by all. He leaves the business stronger than ever in the company’s 113-year history.

“I wish him every success in his next endeavours and once again thank Steve for his undeniable role in making Morgan the success that it is today.”

Morris added: “I am incredibly proud to finish my career with Morgan during my 40th year, the year I reached the pinnacle of the business in my role as Executive Chairman. Whilst this decision has not been an easy one to take, 2022 felt like the right milestone at which to change direction. Throughout my years in leadership of the business, I have focussed upon continuous, stable growth. A goal made possible thanks to the passionate management team and workforce. My respect for both is absolute, and I have taken enormous pleasure in building, nurturing and working alongside Morgan's people, they are without doubt the heart and soul of the business.”

Morgan builds around 800 cars per year at its factory in Malvern, Worcestershire. The model line-up comprises the 3 Wheeler, Plus Four and Plus Six. Each Morgan is hand crafted using three core elements: ash, aluminium and leather.