Scott Hamilton-Cooper named managing director of AX Automotive

AX Automotive has promoted sales and operations director Scott Hamilton-Cooper to the role of managing director.

In his new role, Hamilton-Cooper will focus on digital transformation to further enhance the customer experience for AX’s automotive retail, insurer, broker, and fleet partners and their drivers.

Reporting to AX’s chief executive Lucy Woods, he will oversee the introduction of more self-service functions to increase efficiency and an omni-channel communication approach to provide seamless customer support at all touchpoints.

Hamilton-Cooper will also oversee the launch of a new customer app, which will give motorists instant access to all aspects of their case to help answer queries more effectively.

He said: “The business has undergone a significant transition during which we strengthened our portfolio of products by introducing transformative new services like AX Electric and our end-to-end incident management service, AX Motor Assist. I am very pleased to be stepping up to managing director of AX Automotive as we collectively embrace emerging technologies to cement AX’s reputation as a progressive business that is focused on delivering outstanding customer service.”

Despite the challenges impacting the automotive industry since the pandemic, Hamilton-Cooper has been part of a senior management team that has seen AX maintain continued growth and significant investment in leading technology to expand its product offering in the past two years.

AX said it has seen strong demand for unaccompanied test drives through its AX Manage software since the easing of restrictions after the first lockdown in 2020, when test drives unaccompanied were able to resume.