Michael Auliar appointed as sales director at Nissan GB

Nissan Motor GB has named Michael Auliar as its new sales director, replacing Nicolas Verneuil.

Auliar will take up the post on April 4, returning to Nissan Motor GB after seven years working for the brand in Europe. Most recently, he was sales director for Nissan Nordic Europe.

The announcement comes just months after Csaba Vincze was appointed fleet director for Nissan GB.

Andrew Humberstone, managing director at Nissan GB, said: “I am delighted to welcome Michael back as UK sales director and his many years of experience with Nissan will be invaluable in what promises to be an exciting and transformative year for our company.”

Auliar joined Nissan straight from University, spending 12 years working across aftersales, vehicle distribution, product, marketing, dealer, customer quality and training.

After two years in international strategy and business transformation, and as a European product manager, he returned to Nissan GB for three years, working as used car business manager and fleet sales director.

From 2015, he worked in France as regional sales director, and – from 2018 – in Finland, first as customer quality & network development director before moving to his most recent role as Nissan Nordic Europe sales director in 2019.

“I’m delighted to be back in the UK at a really exciting time for Nissan dealers,” said Auliar. “With a strong focus on driving customer quality, it is clear that the network has made huge strides in improving the quality of business which has translated into big improvements to the network’s bottom line.

“I am focused on continuing this very positive trend and pushing even further with the phenomenal new products that we have coming, and the new customers that they will attract.”

Nissan has five new models set for launch in 2022, including new electric vehicles, such as the Aryia, and the expansion of its hybrid powertrain technologies. It is also developing new digital platforms to better connect with customers.