McLaren Automotive appoints George Biggs to lead global sales operations

McLaren Automotive has appointed George Biggs as its new commercial executive director to lead its global supercar sales operations.

Biggs’ appointment follows that of Gareth Dunsmore as chief marketing officer in March and completes a process of separating out the OEM’s commercial and marketing functions to deliver a dedicated focus to each.

He assumes responsibility for global sales and operations as well as overseeing the company’s bespoke division, McLaren Special Operations (MSO) and the McLaren aftersales business.

Biggs has been with McLaren for nine years and most recently responsible for the company’s sales, marketing and aftersales effort across 11 countries as managing director for Asia Pacific and China region.

McLaren Automotive chief executive, Mike Flewitt, said: “We are delighted to welcome George back to the UK and to the executive team.

“The separation of the commercial and marketing functions under two strong leaders will enable a dedicated focus on each.

“As part of our Horizon2030 business strategy, we will be placing renewed emphasis on growing and enhancing our luxury brand value across the globe.

“At the same time, we have created a commercial function dedicated to delivering an exceptional customer experience and realising the commercial opportunities for both McLaren and our business partners.”

Prior to joining McLaren, Biggs worked for Deloitte, where he specialised in commercial strategy development and execution across multiple sectors including, automotive.

Commenting on his new posting, Biggs said: “I am excited to be taking up this role just as McLaren Automotive marks its highly-successful first 10 years in business.

“Under the Horizon2030 business strategy, McLaren is ideally placed to capitalise on its technology leadership position and excellent global dealer network.”