PSA Group appoints Charles Martin as Citroen UK sales director

PSA Group UK's Charles Martin will join Citroën UK as its new sales director in the new year as the brand begins to implement its new ‘Citroën Advance UK’ retail strategy.

Martin previously worked as director of aftersales operations at the AM Awards 2020’s Manufacturer of the Year – including Vauxhall – and has worked at the French OEM’s UK operation for more than 17 years.

He joined PSA Group UK as an aftersales commercial manager back in 2003 and has held a number of sales roles, including that of sales manager with Robins & Day and at an independent retailer.

Now he will assume responsibility for the delivery of the ‘Citroën Advance UK’ plan, with a focus on increasing the brand’s sales and market share in the UK, alongside Citroën UK managing director Eurig Druce.

Martin will assume his new post on January 4.

Druce said: “I’d like to welcome Charles to his new role here in Team Citroën.

“Charles has been with Groupe PSA UK for nearly two decades and he has a proven commercial pedigree.

“We are embarking on an exciting period here in the UK with the launch of our Citroën Advance Plan and I am confident Charles make a significant contribution to the success of this potentially game-changing initiative for the UK business. I wish him the very best in his new role.”

Druce announced details of the ‘Citroën Advance UK’ plan at the end of October.

The three-year mid-term plan aims to bring a renewed product range, with 11 new model derivatives in 16 months,  the introduction of a ‘fair pricing’ policy, digital acceleration, residual values boosted by a platform of control and managed trading and a UK brand ID strengthened by digital communications.