Snows Motor Group has promoted group corporate sales manager Richard Betts to the post of group corporate director to boost commercial vehicle, lease and fleet business.

Betts has been employed by the Southampton-based AM100 retail group for the past six year six and is credited with creating, developing and growing the corporate business within the group as well as managing relationships with Motability and 1-Link to enhance its business programmes and opportunities.

Speaking about his new responsibilities within the group, Snows chairman, Stephen Snow, said: “Richard has been instrumental in achieving year-on year consecutive growth in fleet sales along with Motability and 1 Link, as well as supporting Snows to now be recognised as a significant player in the fleet world and winning numerous industry and manufacturer accolades along the way.

“I am delighted that he will now be working with our other Group Directors to achieve even further growth for Snows in the fleet arena.”

Betts, originally from the West Midlands, worked for Sytner Group’s BMW division for 16 years before joining Snows.

Commenting on his new role, Betts said: “I joined Snows after many years in a very large organisation and was drawn by its family inspired values, its trust in its employees and commitment to its customers, which I found to be a breath of fresh air.

“Being part of the company’s huge growth to date is something I am very proud of and I am now looking forward to helping drive its success, particularly in the arenas of commercial, leasing and fleet, even further.”

Snows is the AM100 2019’s 46th-placed franchise retail group by turnover, with revenues of £370m achieved in 2018.

The group, which has recently added new Seat UK and London EV Company (LEVC) retail franchises to its portfolio, now operates 50 dealerships from 29 locations across southern England, featuring: Abarth, Alfa Romeo, BMW, Cupra, Fiat, Jeep, Kia, LEVC, Lexus, Lotus, Mazda, Mercedes-Benz Vans, MINI, Peugeot, SEAT, Toyota, Volkswagen Commercial Vehicles and Volvo.