Peter Hope has been named as the new marketing director of Vauxhall Motors, taking up the position on March 31.

He replaces Patrick Fourniol who has been promoted to the role of worldwide marketing director for Opel-Vauxhall, based in Russelsheim, Germany.

Hope joined Vauxhall as a graduate and has held a number of different roles in both the UK and in Germany. He has experience in all aspects of car and van marketing including product, communication, digital, distribution and marketing efficiency.

Most recently he held the role as director of strategy, customer experience and quality.

Stephen Norman, managing director of Vauxhall Motors, said: “I am delighted to welcome Peter to his new role.  He has played an invaluable part in the development of the ‘British Brand since 1903’ in first-half 2018 and more recently ‘The Great BritPlan’ that is behind the current and further evolution in Vauxhall’s Brand positioning, of which ‘New Rules Britannia!’. 

“I do wish Patrick every success with his well-deserved promotion.  We are proud to have had his undivided support for nearly two years where he brought depth, intelligence and logic into sharp focus in the rather intuitive discipline of 360-degree automotive marketing.”

Hope takes up his new role at a pivotal time for Vauxhall as it launches its first electric car, the Corsa E, and embarks on an electrification strategy that will see a number of low- and zero-emission vehicles come to market.

His replacement will be announced at a later date.