Dealerweb has appointed EnquiryMax’s former national account manager as its new sales director as it “invests massively” to take the next step in its growth.

Thomas will be responsible for the sales performance of Dealerweb’s Showroom, React and Acceler8 products and will lead a national sales team from offices in Exeter and Leeds in his new role.

Previous sales director Mark Bennett will become product and customer services director, assuming responsibility for product development and customer service.

Commenting on his new role, Thomas said: “Dealerweb is the UK’s largest and most experienced lead management platform and has a long track record of helping dealers of all sizes and manufacturers, sell more vehicles, more profitably and manage essential issues such as compliance.

“I am joining a company that is massively investing to take the next step in its growth. In 2019 alone it has opened a state-of-the-art headquarters in Exeter Science Park, launched a raft of new products and ramped up the pace of product development.

“Its all-new Showroom product has been built from the ground-up to address the needs of dealers and manufacturers both today and in the future.”

Martin Hill, chief executive of Dealerweb said: “Steve brings a wealth of experience to his new role and a real passion for working in partnership with customers to develop a solution that really moves their business forward.

“He shares our vision of Dealerweb as a leading international automotive technology company that is built around the customer.”

Dealerweb is currently rolling-out its all-new Showroom lead management platform.

It said in a statement that the cloud-based and mobile-optimised solution has been built from the ground-up to ensure a “faster, more responsive and more intuitive experience”.

The new platform is developed around mobile devices and features intuitive navigation, which requires a minimal amount of training, Dealerweb claims.

Eariler this year Dealerweb appointed Heather Upchurch as its first chief technology officer as part of growth plans which have been orchestrated with the help of business development director Lee Coomber, who joined the business in November last year.

In January this year it's entered the next phase of its expansion plans with the creation of over 20 new jobs and a relocation to Exeter Science Park.