Carwow has hired “leading figure in digital marketing and media” Charlotte Tice as its first head of media partnerships.

Tice (pictured) will consolidate and expand the company’s relationships with media agencies and position the fast-growth tech business as a leading producer of automotive content across all platforms.  

Previously head of marketing and client service at Hearst Live, she was part of the team who saw revenues double in 2018. 

Tice said: “Carwow puts consumers at the heart of everything it does and answers a genuine need. Brands and agencies want transparency, just like customers, and carwow stands out in offering that.

“I want to work with agencies to build great relationships and grow overall revenue as a result, to accelerate the extraordinary growth trajectory of the business.”

Prior to joining Hearst Live, Trice spent ten years at Mindshare UK, where she was head of digital and publishing.

In that role, Tice was the driving force behind the company’s creation of the combined digital display and publishing media investment team. 

Carwow’s director of OEM operation, Hasan Nergiz, said: “Carwow’s ambition is to become a key tool in the car buying process, with the aim of bringing more choice to the industry and making the journey of buying a car as easy as possible."

Online media content is central to carwow’s mission to empower customers and bring greater transparency to the car buying industry.  The hire of one of the “leading figures in media” reflects carwow’s ambition.

“Online and traditional media have always been vital channels to communicate these goals and Charlotte will have a significant impact on making our vision a reality,” said Nergiz.

“Our manifesto has always been to focus on high quality, nuanced native campaigns that work hard for carwow and the partners and adds value to the consumers engaging with them, at whatever stage they are in their car buying journey.

“We innovate at every level of our business and Charlotte’s expertise will allow us to do so through our relationships with media agencies.”